What’s the best tech for your brokerage?
Tech you’ll use.

You’ve put in a lot of work to build your business. There may be times when it feels like day-to-day necessities force you to put aside your goals for growth. That’s why RE/MAX® invests in the tech and tools broker/owners and their agents need to work smarter, not harder. When you join RE/MAX, you get access to big brand support with the #1 name in real estate,1 and all the technology MAX/Tech℠ powered by BoldTrail has to offer.
Meet your new personal assistant.
MAX/Tech powered by BoldTrail has everything you need to help seamlessly run your brokerage and minimize everyday pain points, and it’s all in one place. It’s like having a highly efficient personal assistant working for your business 24/7. With this versatile cloud-based tech ecosystem you can run your business and streamline your recruitment initiatives to be more effective. The more efficient you are, the more time you’ll have to focus on building relationships to achieve growth through recruitment and retention or mergers and acquisitions. With RE/MAX, you get exactly what you need to simplify your marketing and business development efforts.

As the market continues to normalize, it’s critical for agents to become brilliant at the basics and to have that cutting-edge tech overlay, which is one of the reasons we’re so excited about MAX/Tech powered by BoldTrail. It’s going to give our agents a competitive advantage when they’re up against other agents in the marketplace.
Download this list of the tech RE/MAX offers to help manage and grow your business. »
Big brand, big perks.
MAX/Tech powered by BoldTrail simplifies and streamlines every aspect of running and managing your brokerage, creating a single end-to-end platform with many solutions for efficiency and growth. Some perks are only offered at RE/MAX, such as add-ons at no additional cost. These include Present to easily create professional presentations to help your agents win the listing and ListingMachine to help agents optimize their single property websites and support marketing automation. Teams allows your team leaders to efficiently manage and communicate with their team members, which potentially means more time is spent on increasing productivity versus administration. After all, recruiting is a numbers game, right?
Brand boosting power found here.
Marketing your business just got easier. Use exclusive marketing tools such as RE/MAX Hustle to help your brokerage stay top of mind. With just a few clicks, you can create high-quality, memorable videos to introduce yourself to prospects and potentially get better response by using video relationship building. Tailor campaigns and create a customized experience to communicate with potential leads and prospects in your pipeline. Combined with Photofy and DesignCenter, you can easily create and share customized social posts, flyers, and postcards to boost your brand.
RE/MAX puts the friendly back into user-friendly.
The greatest tools are the ones you’ll use, and RE/MAX wants to be sure you make the most out of the tools available to you. RE/MAX University® offers on demand courses that are always accessible to you and your agents to get the most out of the tools at your disposal.
- BackOffice: A single, streamlined solution for agent onboarding, billing, commission tracking, reporting, and accounting—keeping your brokerage running smoothly.
- Folio: This AI-powered email assistant organizes transaction emails, timelines, and conversations—keeping your inbox structured and efficient.
- Recruit: An all-in-one platform for recruiting, retention, and growth, helping measure key metrics, boost agent productivity, and enhance recruiting conversations.
- HomeView: More than a search app—HomeView connects agents with clients throughout the homeownership journey, from search to post-close.
- Present: CMA and presentation builder helps your agents guide clients through an interactive and compelling pricing discussion. Available where sold data is available by your MLS.
- ListingMachine + DesignCenter: Comes complete with digital and print assets, helping to make it easier for your agents to promote themselves and their listings.
- Teams Add-On: Allows team leaders to manage their team of agents within your brokerage independently.

After several years in the industry, running my unaffiliated brokerage and having worked for three other major franchises, I found the leadership, structure, and systems with RE/MAX to be top-notch. From day one, it was clear to me that there was a playbook, Momentum, that could guide me step-by-step in how to build a productive brokerage and it could, in turn, educate agents on how to build a business. That was something that I had never seen before.
The best investments pay off.
The best investments are the ones that pay off which is why RE/MAX invests in its owners. Optimizing big brand support with the tech and tools you need to run your business more efficiently could mean more time to reach your goals. Whether that’s prospecting, growing through mergers or acquisitions, drinking your coffee while it’s still hot now and then, or all the above— with RE/MAX ownership, the choice is yours.
Get the most out of your hard work with hard working tech at RE/MAX.
Reach out today to start a confidential conversation about shifting your brokerage to RE/MAX to get big brand benefits that include next level tech.
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1. Source: MMR Strategy Group study of unaided awareness.